What makes email go to spam

There are some ready-to-use email templates provided by Sendloop , which already consist of opt-out links. To easily manage your opt-out link requests, you may use a tool called GroupMail Subscriber Add-On which provides a service to automatically exclude recipient opts-out. Companies and marketers should be transparent and traceable. Also creating a compelling and eye-catching subject line will be helpful to increase email open rates. Also, you may generate curiosity with compelling questions and personalized email subject lines!

Most ESPs have identified some common words in spam emails. You can check spam trigger words based on your industry and avoid using them! Here you can find a detailed spammy word list, check it out for more details. There are a lot of spammers who are not English native speakers. So, when you analyze their email, you will find various grammatical errors.

In order to block those kinds of emails, spam filters detect such errors. Also, when you regard email marketing as something serious, you will be more careful with your tone of voice and spelling. Most importantly, in B2B communication, it is essential to appear professional in the eyes of your audience.

In this case, I recommend that you use Grammarly , but for the best results, you should proofread your emails before hitting the "Send" button! Maybe your segmented audience prefers to get emails in HTML format and your emails don't follow that format!

Be careful about your sender reputation low: classified as being below You should use a double opt-in form in order to collect real data and provide your value to people who want them. You must be careful about writing sender information accurately. It should contain an appropriate physical location address, a very effective and related subject line, and no spammy words in the content.

You must be very elaborate when writing your emails in terms of grammar and spelling of content because these types of mistakes are neither spam filter nor customer friendly.

You ought to make sure that your HTML code is simple and clean. Stay away from complexity. So, in this article, I tried to tackle some common reasons and practical solutions for your email marketing benefits!

Remember, the golden rule in email marketing is to make people open your email. That is why you need to reach the inbox and pass all spam filters. We like sharing our knowledge with our visitors! You are very welcome to use our infographic on your website for presenting excellent information about how to prevent emails going to the spam folder instead of your subscribers' inbox.

You can visit our detailed guide to learn email marketing from scratch. DoNotPay will unsubscribe you from random unsolicited emails and help you get compensation if the spam was sent illegally. After you complete the process, we will automatically unsubscribe you from the mailing list in question. We will also notify you if there is a class-action lawsuit against the sender.

All you have to do is send us a photo of the received junk. DoNotPay will unsubscribe you from all of it in no time. Same as with spam emails, you will be able to join the list of class members and get compensated. Whether you need help with reporting email abuse , appealing a traffic ticket, or blocking spam on your Android device , our robot lawyer will be on the job before you know it.

Access our app from your web browser so that we can help you:. Let DoNotPay solve this problem for me. We have helped over , people with their problems. Sit back and relax while we do the work. Want your issue solved now?

By following some simple best practices , you can not only make sure your emails reach their recipients, but also encourage higher open rates and make a stronger impact. Estimates indicate that as many as 60 billion spam emails will be sent every day between and However, this is also a major problem for email marketers. Every email that lands in spam is wasted money on your part, both for the email itself and any potential conversions it might have generated.

There are numerous reasons emails might be identified as spam , ranging from keywords that trigger spam filters to incorrect permissions. The first and most obvious reason for your emails ending up in spam is because your recipients put them there. Even if your content is strong and the recipient expressly gave you permission to contact them, they may still decide to mark your email as spam as a way to clean up a cluttered inbox.

They may also have forgotten why they subscribed to your list in the first place, or simply made a mistake. Unfortunately, if enough of your messages get flagged by users, it can cause spam filters to flag your address and start sending your mail to spam automatically. This is especially likely in Gmail , Outlook, Yahoo, and other services with heavily AI-driven algorithms.

What you can do is make sure your content is top-notch, and that you follow other best practices to avoid having your email perceived as spam by users. This can minimize the chance that someone will intentionally flag your communications. While text-only emails are fairly straightforward, they might not be a viable option for some businesses like ecommerce stores as they may lead to lower engagement when compared to emails that include branding, images, and other HTML elements.

Your company branding and maybe a pop of color can do wonders for engagement, without going overboard. Subject lines are typically the first impression a user gets of your message, so they need to grab attention and entice the reader to open the email. However, they also need to be honest. Over half of email respondents report feeling cheated or tricked into opening an email based on the subject line, according to Litmus.

Messages that begin with RE: but are not replies commonly get labeled as spam. If your emails sound like they were written hastily or by a computer , that can be a red flag for spam filters. For an example of spammy subject lines, have a look at the following screenshot taken from a real Gmail Spam folder. However, due to the wording the email marketers at these companies chose, the emails have ended up in spam. Note how many of these emails make references to money, use too many exclamation points, or generally promise discounts.

Does this mean you should never send emails with subject lines offering discounts or deals? Of course not, but it does show that you should be careful with these sorts of subject lines. For more information, you can review our guide to email subject line best practices. One metric that spam filters use to catch errant emails is to look at how many of the emails to which you are sending are active.

You can think of this like pruning a tree. You cut away small bits now in order to ensure the overall continued health of the organism.

If you have low email open rates overall, then you may need to rethink your overall email marketing strategy , as this could indicate a deeper issue than just a few inactive email addresses. As it turns out, such applications exist. One of our favorites is called Emailable. If you have a sender address full of random characters or that just sounds suspicious, you run the risk of your email getting flagged as spam.