What is the difference between globalization and glocalization

It requires consideration of multiple cultural factors that transcend the words a company uses to describe or explain its product. When creating its film Inside Out , for example, Pixar modified its animation to accommodate multiple versions of a scene where a character points to and reads a sign.

In the Arabic version of the film, the character motions from right to left, rather than the left-to-right direction the animation takes in the English version of the film. Apple's Siri virtual assistant represents a product that has been successfully localized.

When users ask Siri for the weather report or directions to a specific address, Siri can provide the answer in Celsius or Fahrenheit, or kilometers or miles respectively, depending on the user's location. Users can even select their preferred accent for Siri's voice. When building a website, developers should have a robust website localization strategy by addressing these concerns during the planning and design phases. Successful internationalization precedes successful localization.

For example, currencies such as the Chilean peso and the Japanese yen do not use subunits in practice, because each unit is so small—one U.

Therefore, e-commerce websites that Japanese developers design for a Japanese audience use only a single-integer variable. If the website expands to a U. This process can become both time-consuming and bug-prone for highly complex code bases. Globalization refers to the processes by which a company brings its business to the rest of the world. Internationalization is the practice of designing products, services and internal operations to facilitate expansion into international markets. Localization is the adaptation of a particular product or service to one of those markets.

Whenever you anticipate expanding a product to multiple national or even regional markets, you need to consider internationalization and localization. Planning for these processes before the project begins will help you design products that satisfy users of all regions, cultures and languages. Lionbridge has over two decades of experience in producing and adapting content for international audiences. Contact us to find out how we can help. Alternatively, download our Buyer's Guide for Localization Services and find out how to choose the perfect partner for translation and interpretation services.

All rights reserved. About Us. Ready to get started with localization? Shira Pik-Nathan Technical translation involves translating documents related to science, technology, or any other technically-packed subject. Everything Translation October 4 , 6 min Localization Vs. Translation: Key Differences Shira Pik-Nathan Though their end goal is essentially the same - to transform content to another language - translation and localization have a few key differences that set them apart.

Also, while translation has This means that your translations should not only be correct linguistically, but they should also reflect the message of the source language accurately. Aside from translating content into a language that the local audience can understand, localization also involves using easily comprehensible formats, such as:.

In addition to capturing the above elements, localization requires an appropriate visual design that makes sense to the target audience. When creating content for your website, you should incorporate visual design elements that improve user experiences. For instance, you should consider the effects of photography, layouts, illustrations, color, and space on your website. The appropriate visual design elements to use may vary from one target audience to another.

You should note that localizing content isn't just about using understandable formats, comprehensible visual elements, and translating the existing content to the audience's native language. It's also about creating content that maintains its intended message when reaching different audiences. Globalization is the adaptation of a specific resource to fit the demands of multiple cultures. In other words, globalization is the development of a product that is easily accepted worldwide. What Is Glocalization?

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Financial Technology — FintechDefinition Fintech, a portmanteau of 'financial technology,' is used describe new tech that seeks to improve and automate the delivery and use of financial services. What Is Social Media Marketing? The last mile refers to the short geographical segment of delivery of communication and media services or delivery to customers in dense areas.

Business Plans: The Ins and Outs A business plan is a written document that describes in detail how a new business is going to achieve its goals. Micromarketing: Advertising Focused on a Specific Group of Customers Micromarketing is an approach to advertising that tends to target a specific group of people in a niche market.

With micromarketing, products or services are marketed directly to a targeted group of customers. Partner Links. Related Articles.